SoundCloud Impending Death Should Wake Up Indie Artists… but it won't

The site is reportedly closer to running out of funds than many expected.

Source: The Potential Death of SoundCloud Should Scare Music Lovers
The reports about SoundCloud not being acquired and now going through a round of layoffs and potentially shutting down is another bullet in the chamber of a gun aimed at the head of indie artists… but not for the reason you think.
Yeah a lot of people will lose, again, when a platform like SoundCloud is gone, but the same thing happens every time a social media platform comes along and people decide to build their entire lives around that platform as opposed to creating their own delivery system.
I really want to dive into this a lot more, but I’ve written about it so often that I can’t even bring myself to repeat the same thing again. The death of SoundCloud is a reminder that although you have to build a following on social, because that’s where people are, doing so without also building your own platform first is stupid.

Black Eyed Peas – Yesterday (Official Video)| Homage to Hip-Hop


Big Shout out to my fellow Aztec Lawrence for dropping this video in his timeline. I had never seen this or heard it until today 4/8/2017. This has been rocking for two years and I hadn’t witnessed the dopeness of this homage. I’m disgusted with myself, lol.
Oh, MrRewadeRewade did an entire breakdown of the songs in the video go follow this dude on YouTube. He did miss an allusion to Large Professor with Live at the BBQ also a short Doug E Fresh and Slick reference to the Show, and everytime I listen I catch another sample. There is a KRS One break for Sound of da Police… incredible song:
0:19 = De La Soul – A Roller Skating Jam Named Saturdays / 0:22 = Mohawks – The Champ / 0:39 = Black Sheep – The Choice Is Yours / 1:04 = Digable Planets – Rebirth Of Slick (Cool Like Dat) / 1:23 = EPMD – You Gots To Chill / 1:42 = A Tribe Called Quest – Scenario / 1:52 = Kool and the Gang – Soul Vibrations (or Joe Budden Pump it up if you want) / 2:00 = Pete Rock & CL Smooth – They Reminisce Over You(T.R.O.Y.) / 2:19 = Ol’ Dirty Bastard – Shimmy Shimmy Ya / 2:46 = Das EFX they want EFX/ 3:04 = Cypress Hill – Insane In The Brain mixed with Public Enemy – Night of the Living Baseheads / 3:22 = NWA – Straight Outta Compton / 3:45 : Wu Tang Clan – Wu Tang Clan Ain’t Nuthin’ To Fuck With / 4:17 = KRS-One – Sound of da Police / 4:28 = LL Cool J-Rock The Bells

If J Cole Gets It Why Don't You? Dreamville Records — Cole World No Blanket

Founded by Grammy-nominated artist and producer J. Cole, Dreamville Records, an imprint under Interscope, is home to artists such as Bas, Omen, and Cozz.

Source: Dreamville Records — Cole World No Blanket
Alright so you’re local and you keep dropping mixtapes and putting info on social media and reaching out to fans, but your traction is okay for a minute then it falls off. You have to keep dropping mixtapes and free stuff and the end game is hoping that someone big notices and you become the next Lil Dicky or some new mumble/trap rapper or singer to break out.
The extent of your work is hitting the studio recording and performing locally. No video of your performance, no ownership of your online presence outside of social media, which isn’t bad, but it doesn’t allow for the most important aspect of the internet, search.
It amazes me that day after day I see artists working their tales off for momentary support via social, but completely ignoring their own entities which will only go away or fail when you stop using it. At anytime your social networks could crap out, erase you and where are you? Starting over from zero. You aren’t big enough to get the fans back immediately and the people who might be searching for something similar to what you do can’t find you because you don’t have your own platform.
The Source Link above for Dreamville is from J Cole. If J Cole gets it, why don’t you? If Talib Kweli created Javotti Media and obviously gets it, why don’t you?
When I first met Brandon Meeks he didn’t have a website. I paid for it, he reimbursed me when he could and now he does double duty posting everything to his site first and then to social. Brandon is very tech savvy, but in this new era of music you have to be.
If J Cole gets it and does it and he’s freaking famous and paid, and you aren’t doing it, what does that make you? Boo Boo the Fool.
 

A Tribe Called Quest – We The People…. – Spirit of Phife

 
The Spirit of Phife envelops what appears to be the final release from one of the greatest groups in music history. When I got this album a month ago, I hadn’t listened to it and then the Dave Chappelle episode on SNL happened and I heard We The People. When Tip, Robi and Ali stopped and moved, the banner of Phife dropped and I jumped up and grabbed my CD, went to the computer slapped my headphones on and listened… well it didn’t do it so immediately because I was caught watching Chappelle, but when I started listening I realized that this album was important.
It’s amazing how the statement, “and a child shall lead them,” resonated throughout the last two years of Hip-Hop. While mumble rap has dominated the mainstream it hasn’t had any of the success of Kendrick Lamar and now the series of albums that have dropped since To Pimp A Butterfly has seen classic emcees grab the mic and deliver life changing content. Kendrick started a change and while it’s slow to take shape, it’s coming and as Hip-Hop begins to change we all change. Listen to this, use the links below to pick up this final ATCQ album.

“We got it from Here… Thank You 4 Your service” Available at iTunes: http://smarturl.it/ATCQ_iTunes
D2C: http://smarturl.it/ATCQ_D2C
Apple Music: http://smarturl.it/ATCQ_AM
Spotify: http://smarturl.it/ATCQ_Spotify
Google Play: http://smarturl.it/ATCQ_GP
Amazon Digital: http://smarturl.it/ATCQ_Dig
Deezer: http://smarturl.it/ATCQ_Dzr
Soundcloud: http://smarturl.it/ATCQ_SC
Tidal: http://smarturl.it/ATCQ_Tidal
Follow A Tribe Called Quest
Website: www.atribecalledquest.com
Facebook: https://www.facebook.com/ATribeCalled…
Twitter: https://twitter.com/ATCQ
Myspace: https://myspace.com/atribecalledquest
Video Director: James Larese
Video Production company: Triggr & Bloom
Video Producer: Cisco Newman
(C) 2016 Epic Records, a division of Sony Music Entertainment

and the ANONYMOUS NOBODY…WIDRN Episode 51 – De La Soul: Advanced Artistry

 

I probably shouldn’t have put the intro in this video since it’s so short, but this is my unboxing of the De La Soul album and the ANONYMOUS NOBODY… I just wanted to say thanks in video format real quick and to show the delivery of the CD although they gave us the download links on 8/25/2016 for the explicit version, the clean version and the instrumental album.
Go and buy the album. It’s basically one of the best Hip-Hop albums of the last 10 years. The guest appearances are amazing and the flow is vintage and current De La Soul. It’s a welcomed arrival after getting The Grind Date 12 years ago.
Buy and the Anonymous Nobody: http://amzn.to/2bVox5F
Buy The Grind Date: http://amzn.to/2bTRHBf
Since the release De La has dropped two videos. This video for Pain is an analogy and is definitely my definition of Advanced Artistry.

http://memory-of.us/
De La Soul’s 2016 No. 1 Rap Album ‘and the Anonymous Nobody’
Order Here: https://delasoul.lnk.to/andtheanonymo…
Vinyl also available: http://smarturl.it/dls_vinyl
Follow De La Soul:
Website: http://www.wearedelasoul.com/
Facebook: http://smarturl.it/dls_fbook
Twitter: http://smarturl.it/dls_twitter
Instagram: http://smarturl.it/dls_insta

Common – Letter To The Free ft. Bilal – Black America Again is Advanced Artistry


I’ve been riding with Common since Can I Borrow A Dollar. It has always amazed me at the depth of his music considering Common is gang affiliated simply by location of life. The idea that he overcomes his surroundings to place relevance and revolution in his music is not something that should be overlooked. While Can I Borrow, was more about Hip-Hop and battling it would show where Common was headed.
I recently got Black America Again, and like his last album Nobody’s Smiling it’s obvious that Common does not allow his life in Hollywood to shape his performance. Quite to the contrary, he digs in deeper to utilize his voice for people who don’t have the platform he does. It’s no different than what he did with Resurrection and Like Water For Chocolate. He observes and delivers his testimony on life for Black America. This is Common and on BMA he seems to be channeling his delivery from the Black Radio Project where with Patrick Stump and Robert Glasper they delivered the anthem Stand Alone. The sound is jazzy, soulful and could be background music for an art gallery even in its Boom Bap moments like on Pyramids.
Common has created Advanced Artistry. This is a term I’ve coined to discuss Hip-Hop that moves the culture and the people forward. I’ve picked up several 90s era emcees in the last month and of the three, De La Soul and ATCQ, this album feels the most complete, but not by much as the ATCQ album is lyrically powerful. The music there is sparse and is the only reason I give this Common project the nod as the best of the three. There really shouldn’t be a comparison. They are all good on their own merit.
This video is representative of the sound and definitely worth your time. Use any of the links to pick up the albums discussed, but more important take your time and listen to Black America Again. It’s an amazing work and it advances art and life and that’s what music is supposed to do.