SoundCloud Impending Death Should Wake Up Indie Artists… but it won't

The site is reportedly closer to running out of funds than many expected.

Source: The Potential Death of SoundCloud Should Scare Music Lovers
The reports about SoundCloud not being acquired and now going through a round of layoffs and potentially shutting down is another bullet in the chamber of a gun aimed at the head of indie artists… but not for the reason you think.
Yeah a lot of people will lose, again, when a platform like SoundCloud is gone, but the same thing happens every time a social media platform comes along and people decide to build their entire lives around that platform as opposed to creating their own delivery system.
I really want to dive into this a lot more, but I’ve written about it so often that I can’t even bring myself to repeat the same thing again. The death of SoundCloud is a reminder that although you have to build a following on social, because that’s where people are, doing so without also building your own platform first is stupid.

8 Replies to “SoundCloud Impending Death Should Wake Up Indie Artists… but it won't”

  1. For the uninitiated, consider linking to one of those related articles that you’ve written. Also what options do Indie artists have to get their music out?

    1. I helped Brandon Meeks set up his website and his indie artist promotion has been incredible. Here is his website: Brandon isn’t using any services at all. He’s uploading his albums to his site and then creating YouTube videos, doing live streams and using his mailing list to reach his customers. On my side for my albums (You see all of them to the right (or the bottom on mobile) I’m using Tunecore to gain distribution on every platform. I don’t do a lot of marketing, and neither do my artists, but the albums are still getting streamed. If I put some time and effort behind them they would do better, but it’s not my focus. I wrote this post a few months ago about how bigger artists are starting to understand the importance of having their own platform, but you know like I do that people think they have to use these different forms of social media and ultimately if you don’t control it, it can disappear.

        1. I don’t have to worry about it since I registered through Tunecore and publishing goes through BMI on all four albums that I have out. If I was selling directly here on the site it’s a simple plugin Easy Digital Downloads that limits the number of downloads for the buyer. It’s what I’m using for the digital book I just published for Dr. Blue. The music is created and then converted to mp3 and I could sell it direct, but there really isn’t any protection outside of BMI for music. You would have to be extremely diligent to track down free copies.

          1. Similar to Lightning Source for books. They are a broker that places your product on every platform and you can also produce physical copies. CD Baby and Tunecore are probably the best services with DistroKid coming in 3rd. They can also monitor your YouTube as well and collect royalties if someone attempts to use the songs. I prefer Tunecore to converting my albums and releasing them on my site because Tunecore helps with discoverability. The only people who see my record if it’s on my site are people visiting. Tunecore gives the songs a very small chance of being heard on Tidal, iTunes, Amazon, Spotify and they just made a deal with Pandora. Most big indie artists will use Bandcamp because it’s more money per sale and their argument is that a Tidal or Spotify will never play your stuff to be discovered.

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